
Lenny & Larry's Complete Cookies (campaign concept)
MY ROLE: lead writer
THE PROJECT: It’s complete & utter nonsense that protein has to taste bad, especially in an era when scientists are able to make vegan meat taste, smell, and cook the same as real meat. Scientists, where have you been? The dark ages of yucky protein snacks prompted Lenny & Larry to think, “What if we added plant-based protein to our favorite foods?"
Packed with 16g of protein and 10g of Fiber, Lenny & Larry’s Complete Cookies are completelydelicious, utterlynutritious, vegan, non-GMO certified, Kosher, and have no artificial sweeteners. It’s the complete package!