
Wave Hydration Better Water Bottle
MY ROLE: brand strategist
ASK: Build the Wave Hydration brand prior to the launch of their patented water bottle.
PROBLEM: The water bottle market is full of established competitors and brands are entering the market regularly, each claiming a “unique” proposition.
SOLUTION: A proposition that’s very much anti-proposition. A water bottle company that simply makes a better water bottle that fits your everyday life.