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Wave Hydration Better Water Bottle

MY ROLE: brand strategist

ASK: Build the Wave Hydration brand prior to the launch of their patented water bottle.

PROBLEM: The water bottle market is full of established competitors and brands are entering the market regularly, each claiming a “unique” proposition.

SOLUTION: A proposition that’s very much anti-proposition. A water bottle company that simply makes a better water bottle that fits your everyday life.