MY ROLE: brand side CD, content producer
THE PROJECT: TAZO's drive to positively impact farmers, their communities, and the earth we share is derived from a singular truth: It's up to corporations to take accountability for the damage they cause.
A couple of years ago, TAZO embarked on a journey to transition their existing product line to be "regenerative." In the simplest terms, this means the sum of business operations leaves people, the soil, and nature better off— which traditional farming practices fail to do.
The relaunch of these products gave us a unique chance to craft a stylistic evolution of the TAZO brand in the absence of any photography or design references. I provided art direction guidelines, created a shot list, wrote scripts for videos, and flew in to oversee the shoot. I can't express how fun it was to plan and oversee a shoot with so much room to play around creatively.
PHOTOGRAPHY: Suech & Beck
Photography - Suech & Beck | Production - United Assembly | Food Styling - Melanie Stuparyk | Asst. Food Styling - Ian Perch | Prop Styling - Andrea McCrindle | Studio - Dollhouse Studios | Gear - Neighborhood Studios | Prod. Ast. - Alessia Porcelli + Maddy Raso
