MY ROLE: lead copywriter & designer
THE PROJECT:
Picture this: Summer break is over, your confidence is through the roof after showing your high school friends how good you are at binge drinking (they’re probably sooo impressed with you), you’re riddled with student loans, and you’re wondering if you threw out those bananas that were sitting on your mini fridge.
Before getting back to the 100 sq ft room you share with 2 other people, you decide to stop at the local Target to stock your dorm with snacks.
These are the POS displays you see across the store:
