Photographers - Suech & Beck | Production - United Assembly | Food Styling - Nancy Midwicki | Prop Styling - Andrea McCrindle | Studio - Dollhouse Studios | Gear - Neighborhood Studios |
MY ROLE: brand side CD, content producer
THE PROJECT: Lipton is one of the most valuable brands in the world. But over the years, they’ve lost their visual identity by opting for digitally rendered visuals over real photography. And who looks at a digitally rendered cup of tea and goes, “Mmm, that looks so good?” So, in partnership with a team of incredible photographers, food stylists, prop stylists, and production assistants, I planned a shoot with the intention of making it as real and mouth-watering as possible— using real foods, realistic kitchen designs, and real brewed tea, prepared the real way.
PHOTOGRAPHY: Suech & Beck
Photographers - Suech & Beck | Production - United Assembly | Food Styling - Nancy Midwicki | Prop Styling - Andrea McCrindle | Studio - Dollhouse Studios | Gear - Neighborhood Studios |